How items are described and the words we use to frame situations can have a big impact on how we think about them. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you use to describe your pricing can make a big difference to your sales. Something as small as just putting the word “only” before your pricing can increase your sales and put you on course to becoming a marketing pro.

For example, if your price point is $97, instead write “Only $97.” Psychologically, by putting “only” in front of the price, you are psychologically implying that you’re getting a great deal.

While it may seem small, little tweaks can have a big impact on conversions. How we “frame-up” and train our customers to think about our pricing can influence their buying decision. By using the word “only” before your price (eg, “Only $97” vs. “$97”) it psychologically implies the value you are getting is greater than the small amount you are paying.

When you’re ready to become a marketing pro and make more money in your business utilizing over 20 years of marketing strategies, tips and tricks, check out 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

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50 MARKETING TIPS & TRICKS LEARNED AFTER $100M in SALES