{"id":270,"date":"2021-03-16T06:54:41","date_gmt":"2021-03-16T06:54:41","guid":{"rendered":"http:\/\/sovereignsoftgroup.com\/index.php\/how-to-go-from-having-customers-balking-at-your-price-to-being-ready-to-buy-the-power-of-the-word-only\/"},"modified":"2021-03-27T05:30:25","modified_gmt":"2021-03-27T05:30:25","slug":"how-to-go-from-having-customers-balking-at-your-price-to-being-ready-to-buy-the-power-of-the-word-only","status":"publish","type":"post","link":"https:\/\/sovereignsoftgroup.com\/index.php\/how-to-go-from-having-customers-balking-at-your-price-to-being-ready-to-buy-the-power-of-the-word-only\/","title":{"rendered":"Go From Having Customers Balk at Your Price to Begging to Buy"},"content":{"rendered":"<p>How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, \u201cI cut my finger, but there\u2019s only a little blood\u201d versus, \u201cI cut my finger and there\u2019s blood everywhere,\u201d paint two very different pictures, the words you use to describe your pricing can make a big difference to your sales. Something as small as just putting the word \u201conly\u201d before your pricing can increase your sales.<a href=\"https:\/\/sovereignsoftgroup.com\/ebook\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-361 alignright\" src=\"https:\/\/i0.wp.com\/sovereignsoftgroup.com\/wp-content\/uploads\/2021\/03\/angry.jpeg?resize=222%2C300&#038;ssl=1\" alt=\"angry customer\" width=\"222\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/sovereignsoftgroup.com\/wp-content\/uploads\/2021\/03\/angry.jpeg?resize=222%2C300&amp;ssl=1 222w, https:\/\/i0.wp.com\/sovereignsoftgroup.com\/wp-content\/uploads\/2021\/03\/angry.jpeg?resize=758%2C1024&amp;ssl=1 758w, https:\/\/i0.wp.com\/sovereignsoftgroup.com\/wp-content\/uploads\/2021\/03\/angry.jpeg?resize=768%2C1038&amp;ssl=1 768w, https:\/\/i0.wp.com\/sovereignsoftgroup.com\/wp-content\/uploads\/2021\/03\/angry.jpeg?resize=1137%2C1536&amp;ssl=1 1137w, https:\/\/i0.wp.com\/sovereignsoftgroup.com\/wp-content\/uploads\/2021\/03\/angry.jpeg?w=1192&amp;ssl=1 1192w\" sizes=\"auto, (max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<p>For example, if your price point is $97, instead write &#8220;Only $97.&#8221; Psychologically, by putting \u201conly\u201d in front of the price, you are making little of the price, implying that it isn\u2019t that big, and is a good deal.<\/p>\n<p>While it may seem small, little tweaks can have a big impact on conversions. How we \u201cframe-up\u201d and train our customers to think about our pricing can influence their buying decision. By using the word \u201conly\u201d before your price (eg, \u201cOnly $97\u201d vs. \u201c$97\u201d) it psychologically implies the value you are getting is greater than the small amount you are paying.<\/p>\n<p>For more tips and tricks on increasing sales, marketing strategies and ways to make more money in your business, check out this book <a href=\"https:\/\/affiliatepay.org\/deal\/re6zim4v\/ebook\">50 Marketing Tips &amp; Tricks Learned After $100 Million in Sales Over 20 Years!<\/a>.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, \u201cI cut my finger, but there\u2019s only a little blood\u201d versus, \u201cI cut my finger and there\u2019s blood everywhere,\u201d paint two very different pictures, the words you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[83,91,86,87,84,92,88,89,90,93,94,85],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing-analytics","tag-marketing-and-advertisement","tag-marketing-and-advertising","tag-marketing-and-sales","tag-marketing-campaign","tag-marketing-in-social-media","tag-marketing-on-facebook","tag-marketing-on-social-media","tag-marketing-online","tag-marketing-seo-tools","tag-marketing-software","tag-marketing-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":2,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":910,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/270\/revisions\/910"}],"wp:attachment":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}