![\"](\"https:\/\/i0.wp.com\/sovereignsoftgroup.com\/wp-content\/uploads\/2021\/04\/onlinepurchase.png?resize=300%2C168&ssl=1\" "\\"Marketing")
<\/a><\/p>\nThis does two things. First, it makes people take action faster because they know there\u2019s probably a limited quantity of the physical product (vs. a digital one that they realistically know you can have as many as you want). And second, they place a high value on physical products that they can touch.<\/p>\n
In fact, as crazy as it sounds, you can increase conversions on a $2,000 web service simply by offering a branded coffee mug or t-shirt as a bonus. Likewise, you can even increase conversions MUCH more on lower priced offerings where you give something away that they perceive to be worth as much or more than what they\u2019re buying. For example, you could sell a newsletter for $19\/month and give a free t-shirt away with any new subscriber, and that could in some cases more than double your conversions because they think the value of the shirt is worth more than the $19 they paid (and they\u2019ll often stay for a much longer time, making you a lot more money).<\/p>\n
We actually included a physical product once as a bonus to a membership offering, which had a perceived value to be more than the first month\u2019s price, and it actually increased our conversions many, many times over to an almost unbelievable amount.<\/p>\n
Another example would be if you sold a phone case for $29 and included a free charging cable with that. Since many of those sell for $29 or so themselves, the perceived value of the offer is huge, even though it might only add a dollar or two to your costs (and still give you huge margins).<\/p>\n
You can do the same idea for services that you offer. For instance, you could offer a free cell phone clip-on lens with any purchase of a custom web video (justifying it in a way where they could shoot professional looking videos themselves from their phone). For an offline physical product or service example, you could offer a free towel and sweatband just for trying out a one month gym membership as a trial.<\/p>\n You\u2019d be shocked at how your conversions can jump even for higher priced offerings, and probably more shocked at how much they can help your lower priced offerings.<\/p>\n It\u2019s funny how even a $10 physical freebie can boost sales for a $1,000 product. Likewise, it\u2019s truly amazing to see conversions skyrocket on a lower priced recurring offer by offering something of value that\u2019s perceived to be more than the initial payment (doesn\u2019t mean it has to cost you more, just that the perceived value if they bought it elsewhere would be more).<\/p>\n This marketing trick right here has been responsible for some of our biggest money makers out there, as well as for others that we know. One might say that you could potentially build an entire business off of this tip right here.<\/p>\n So consider adding physical products as bonuses to your offers, as they can tremendously increase conversions for both low and high-priced products and services.<\/p>\n![\"digital](\"https:\/\/i0.wp.com\/sovereignsoftgroup.com\/wp-content\/uploads\/2021\/04\/digital.jpg?resize=300%2C169&ssl=1\")
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