{"id":595,"date":"2021-04-17T06:54:18","date_gmt":"2021-04-17T06:54:18","guid":{"rendered":"https:\/\/sovereignsoftgroup.com\/index.php\/how-to-position-your-offer-to-increase-sales\/"},"modified":"2021-04-24T06:27:04","modified_gmt":"2021-04-24T06:27:04","slug":"how-to-position-your-offer-to-increase-sales","status":"publish","type":"post","link":"https:\/\/sovereignsoftgroup.com\/index.php\/how-to-position-your-offer-to-increase-sales\/","title":{"rendered":"How To Position Your Offer To Increase Sales"},"content":{"rendered":"

In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the \u201cvalue buy\u201d seems like an amazing deal.\"increase-Sales\"<\/a><\/p>\n

For example, let\u2019s say that you\u2019re selling an SEO service to help websites rank better. If your main offer is a done for you package for $997 where you fix up their site and offer some basic consultations for them too, that can normally seem like a lot of money to some people and can make them hesitate more on if they should buy or not. However, you could offer three options where the \u201cbasic\u201d package is for $897 and only includes a report where you identify the issues but don\u2019t fix it for them, the \u201cmost popular\u201d package is for $997 and includes identifying and fixing all the issues on top of three free consultation calls, and the \u201celite\u201d package is for $1,997 and includes everything in the most popular package but also includes unlimited consultation calls for a month.<\/p>\n

What this does is that almost everyone thinks that the middle, \u201cmost popular\u201d package is the best deal. It\u2019s only a little more than the basic package, but it includes a TON of extra value. Whereas the \u201celite\u201d package is twice the price but only has some extra consultation calls that most people think they\u2019ll never use. All of a sudden people perceive the $997 option as being cheap and a great deal! The other options aren\u2019t meant to necessarily get sales. They\u2019re simply meant to help make your main offer stand out more.<\/p>\n

And by literally writing something like Basic Package, Most Popular, and Elite Package next to the options, you can help them differentiate between them even more and gravitate towards the Most Popular one.\"sales<\/a><\/p>\n

You just have to be crystal clear with them (in bold colors and \/ or graphics) what the best or most popular options are, and really make it seem like it\u2019d be dumb not to go with the offer you want them to take.<\/p>\n

This also has the added benefit of making your \u201cmost popular\u201d or \u201cbest\u201d option seem cheap when it\u2019s only a bit more than your basic package. If you didn\u2019t have your basic package, they might think that your offer is expensive, but when they see it as being only a tinge more than the basic, their mindset changes from \u201cthat\u2019s too expensive!\u201d to \u201cthat\u2019s only a bit more than this basic offering here \u2026 what a deal!\u201d<\/p>\n

So consider offering multiple packages like a Basic, Most Popular, and Elite Package where the value of the Most Popular one seems huge in order to make more people gravitate towards it and see it as a crazy good deal.<\/p>\n

For more great marketing and positioning tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the \u201cvalue buy\u201d seems like an amazing deal. For […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[83,91,86,87,84,92,88,89,90,93,94,85],"class_list":["post-595","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing-analytics","tag-marketing-and-advertisement","tag-marketing-and-advertising","tag-marketing-and-sales","tag-marketing-campaign","tag-marketing-in-social-media","tag-marketing-on-facebook","tag-marketing-on-social-media","tag-marketing-online","tag-marketing-seo-tools","tag-marketing-software","tag-marketing-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=595"}],"version-history":[{"count":3,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/595\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/595\/revisions\/683"}],"wp:attachment":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/categories?post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/tags?post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}