{"id":597,"date":"2021-04-18T06:54:53","date_gmt":"2021-04-18T06:54:53","guid":{"rendered":"https:\/\/sovereignsoftgroup.com\/index.php\/how-split-testing-can-massively-increase-your-conversions-and-sales\/"},"modified":"2021-04-24T06:25:17","modified_gmt":"2021-04-24T06:25:17","slug":"how-split-testing-can-massively-increase-your-conversions-and-sales","status":"publish","type":"post","link":"https:\/\/sovereignsoftgroup.com\/index.php\/how-split-testing-can-massively-increase-your-conversions-and-sales\/","title":{"rendered":"Split Testing Can Massively Increase Your Conversions"},"content":{"rendered":"

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they\u2019re happy. If it doesn\u2019t, they think that the offer simply doesn\u2019t work.<\/p>\n

That\u2019s a horrible way to go about it. If your first attempt doesn\u2019t work, you\u2019ll want to create several different versions of all of those to see if maybe it\u2019s something in your sales copy.\"Marketing<\/a><\/p>\n

And even if you get lucky and get a winning offer right off the bat, you\u2019ll want to constantly test new things in the sales copy to see if you can increase clicks to your ads, lead conversions to your opt-in pages, sales to your sales page, and upsells to your upsell pages.<\/p>\n

It doesn\u2019t have to be hard. Even just changing around headlines or little things here and there can often have drastic effects. For instance, you might find that changing a headline and shortening down the length of an opt-in page might boost your lead conversions from 20% to 30%. \u00a0That alone could increase your sales by 50%! And by tweaking an upsell page just a bit, you might find that you move conversions there from 5% to 8%, which would be a 60% increase on the backend! Little changes can go a long way and can easily turn a loser campaign into a winner.<\/p>\n

And the best part about all this is that little increases in conversions here and there can be responsible for massive increases in money made overall. But having said that, you want to be sure to focus your efforts first on the parts that make you the most money. For instance, improving your front-end conversion rates or those on your biggest money making upsell will almost certainly make you a lot more than focusing on your fourth upsell that doesn\u2019t sell much currently (not to say you can\u2019t improve that and make more, though).\"Marketing<\/a><\/p>\n

One awesome free tool you can use is BizFire\u2019s Funnel Maker, which you can get for free at www.bizfire.com\/funnelmaker. This tool not only lets you build out funnels to simulate a real business, but it lets you see what happens when you increase or decrease conversions in various parts. It\u2019s perhaps our favorite tool to play around with and plan out our businesses!<\/p>\n

So make sure you are always testing new sales copy and upsells in order to see if you can increase your opt-in rate, sales conversions, or upsell conversions. Little changes can often have drastic effects that can turn a bad campaign into a winner.<\/p>\n

And to check out the Funnel Maker software for free to see how even small changes can massively impact your conversions, click here BizFire’s Free Funnel Maker & Analyzer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they\u2019re happy. If it doesn\u2019t, they think that the offer simply doesn\u2019t work. That\u2019s a horrible way to go about it. If your first attempt doesn\u2019t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[83,91,86,87,84,92,88,89,90,93,94,85],"class_list":["post-597","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing-analytics","tag-marketing-and-advertisement","tag-marketing-and-advertising","tag-marketing-and-sales","tag-marketing-campaign","tag-marketing-in-social-media","tag-marketing-on-facebook","tag-marketing-on-social-media","tag-marketing-online","tag-marketing-seo-tools","tag-marketing-software","tag-marketing-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":4,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"predecessor-version":[{"id":681,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/597\/revisions\/681"}],"wp:attachment":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/tags?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}