{"id":621,"date":"2021-04-23T06:58:14","date_gmt":"2021-04-23T06:58:14","guid":{"rendered":"https:\/\/sovereignsoftgroup.com\/index.php\/how-to-use-what-your-competitor-is-doing-well-to-improve-your-business-2\/"},"modified":"2021-04-24T06:19:05","modified_gmt":"2021-04-24T06:19:05","slug":"how-to-use-what-your-competitor-is-doing-well-to-improve-your-business-2","status":"publish","type":"post","link":"https:\/\/sovereignsoftgroup.com\/index.php\/how-to-use-what-your-competitor-is-doing-well-to-improve-your-business-2\/","title":{"rendered":"Using What Your Competitor is Doing to Improve Your Business"},"content":{"rendered":"

It\u2019s time to check out the competition!! In school it may have been called cheating, but in the business world it\u2019s just good old-fashioned market research!
Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There are many online tools to find out what ads and keywords your competitors are using. There\u2019s also a couple of basic ways to see what your competitors are up to – follow them on social media and subscribe to their blogs and newsletters.\"Marketing<\/a><\/p>\n

If they have smaller priced items, you may choose to purchase one of their items to see what their purchase process is like, whether they offer upsells, what those are and what their follow up process is to a sale. See what they are doing really well and look for how you can replicate it or adapt it to your business.<\/p>\n

For example, if you sign up to a competitor\u2019s newsletter, you can see how they nurture a lead and turn it onto a sale. Is there anything you see in this process that is working well that you can adopt for your business?
Or you may purchase a small item from them and find they are offering a great upsell – is that something you could do?<\/p>\n

A simple trick you can do to spy on other offers is to check ads on other sites or on social media like Facebook and just see how many views, comments, likes, etc. they\u2019re getting. If there\u2019s a ton of comments, for instance, it\u2019s likely something you want to look at and see what you could replicate or do better. You don\u2019t have to always start from scratch or re-invent the wheel.<\/p>\n

In fact, several of our businesses we originally got the idea from after seeing other ads with lots of views and comments on them, and then checking out exactly what they sold, what their upsells were, where else they advertised, etc.. And then we\u2019d research to try to find out if there were other similar offers and what they looked like.<\/p>\n

Often times we would find ways of offering a better front-end product (they wouldn\u2019t even have to be the same type \u2013 just something in the same niche or appealing to the same crowds), more or better upsells, better ad copy, different ad sources, etc..\"competition\"<\/a><\/p>\n

Sure, we\u2019ve also started new offerings not based on anything else other than a random idea we had, but those always seemed to be more risky and more likely to fail from the start. Starting off with a model that seems to at least be working in one way or another is always a good idea! That\u2019s not to say that you have to copy everything exactly as is, but by spying on what others are successfully doing and seeing what you can learn or mimic from them, you set yourself up to succeed far more easily.<\/p>\n

So find out where and how your competitors are advertising and what their sales funnels are. Then look at what they are doing well and see how you can replicate this for your business.<\/p>\n

For more insights on how to nurture leads and improve your sales funnel, check out this tool here: BizFire’s Free Funnel Maker & Analyzer<\/a><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s time to check out the competition!! In school it may have been called cheating, but in the business world it\u2019s just good old-fashioned market research!Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[83,91,86,87,84,92,88,89,90,93,94,85],"class_list":["post-621","post","type-post","status-publish","format-standard","hentry","category-business-growth","tag-marketing-analytics","tag-marketing-and-advertisement","tag-marketing-and-advertising","tag-marketing-and-sales","tag-marketing-campaign","tag-marketing-in-social-media","tag-marketing-on-facebook","tag-marketing-on-social-media","tag-marketing-online","tag-marketing-seo-tools","tag-marketing-software","tag-marketing-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=621"}],"version-history":[{"count":4,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/621\/revisions"}],"predecessor-version":[{"id":670,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/621\/revisions\/670"}],"wp:attachment":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/categories?post=621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/tags?post=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}