{"id":767,"date":"2021-05-03T06:59:39","date_gmt":"2021-05-03T06:59:39","guid":{"rendered":"https:\/\/sovereignsoftgroup.com\/index.php\/how-to-convert-more-sales-by-using-the-power-of-a-guarantee-2\/"},"modified":"2021-05-19T04:07:54","modified_gmt":"2021-05-19T04:07:54","slug":"how-to-convert-more-sales-by-using-the-power-of-a-guarantee-2","status":"publish","type":"post","link":"https:\/\/sovereignsoftgroup.com\/index.php\/how-to-convert-more-sales-by-using-the-power-of-a-guarantee-2\/","title":{"rendered":"Convert More Sales By Using The Power of A Guarantee"},"content":{"rendered":"

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an out if they don\u2019t like the product. Psychologically, it also gives them confidence in your product – as why would you be offering a guarantee if you weren\u2019t confident in your product? Now, to be clear, make sure you do offer a great product before you whack an awesome guarantee on it!<\/p>\n

For example, if you have a mattress company, you could offer a guarantee and word it like this: \u201cTry our mattresses risk free for 30 days – In the unlikely event that you\u2019re not 100% satisfied with your mattress we will give you 100% of your money back.\u201d A guarantee like this takes the risk out of buying for your customers and gives them confidence in your product. Most people won\u2019t take advantage of the guarantee and the amount of returns you\u2019ll have versus the increase in sales will be well worth it.\"Guarantee\"<\/a><\/p>\n

And having said that, it\u2019s often best to be fairly laid back on your guarantees. If you have crazy fine print or rules to claim the refund, you\u2019ll just encourage chargebacks, piss off your customers (potential future buyers), etc.. It pays to be nice and laid back to an extent.<\/p>\n

So consider offering a guarantee that takes the risk out of the purchase for the customer (make sure you have a good quality product that you\u2019re willing to back). Make your guarantee bold and visible, and the amount of extra sales should far outweigh those that make use of the guarantee.<\/p>\n

For other tips on increasing your sales, check out his book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!<\/a><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an out if they don\u2019t like the product. Psychologically, it also gives them confidence in your product – as why would you be offering a guarantee […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[165,203,186,154,258,254,257,193,184,255,256,151,259],"class_list":["post-767","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-articles","tag-brand","tag-business","tag-business-finance","tag-chargeback","tag-good-quality-product","tag-guarantee","tag-human-interest","tag-marketing","tag-money-back-guarantee","tag-product-return","tag-sales-promotion","tag-service-guarantee"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":3,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":871,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/767\/revisions\/871"}],"wp:attachment":[{"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/categories?post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sovereignsoftgroup.com\/index.php\/wp-json\/wp\/v2\/tags?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}